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penna_groupAs part of our design/build program, PennaGroup performs commercial design. We combine the fields of art, business, and engineering to design the buildings people use every day. Our designers are responsible for the style, function, quality, and safety of every commercial building.


Overview of the Process

The first steps in developing a new commercial design, or altering an existing one, are to determine the requirements of the client, the purpose of the project, and the tastes of customers or users.

When creating a new design, our designers begin by researching the product user or the context in which the building will be used.

They ascertain desired end-project characteristics, such as floor plan, exterior, landscaping, interior colors, materials used, cost, ease of use, and safety.


Client Meeting and Interaction

To gather this information, our designers meet with clients, conduct market research if required, read design and consumer publications, attend trade shows, and visit potential users, suppliers and manufacturers.


Conceptual Sketches and Diagrams

Next, our designers prepare conceptual sketches or diagrams—by hand or with the aid of a computer—to illustrate their vision of the product. After conducting research and consulting with a creative director or other members of our design development team, our designers then create detailed sketches or renderings using computer-aided design (CAD) tools.


Computer Models

Computer models make it easier to adjust designs and to experiment with a greater number of alternatives, speeding and improving the design process.

Our industrial designers may also use computer-aided industrial design (CAID) tools to create designs and machine-readable instructions that can direct automated production tools to build components of the designed product to exact specifications.


We combine the fields of art, business, and engineering to design the buildings people use every day.

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